„Companies complain that many students are well educated and experienced in their subject area, in theory. But there is a lack of social and personal skills, such as communication, conflict resolution, and soft skills.“. (Excerpt from Deutschlandfunk article)
It is important that young people, especially during their studies to prepare them for their future careers, have the opportunity to apply the knowledge they have learned every day over the years directly in practice. However, many students lack the opportunities to participate in socially or economically relevant topics.
Although they receive important theoretical basics in the lectures and can, if they get the chance and the confidence, provide the right input for relevant problems from reality, this possibility, and this confidence is rarely offered.
This does not do justice to the students and high potentials of today and at the same time, a huge innovation potential for the economy and society is lost, which this generation brings along. The change from one generation to the next has rarely been greater than today and the (digital) future cannot be shaped better by anyone than those who will shape it.
It is not only students who have to struggle with hurdles. Most companies are faced with enormous pressure to innovate. They lack creative and innovative ideas and new, more efficient processes, products, and strategies.
They need new visions, but also visionaries for their forward-looking challenges to position themselves sustainably. They must be able to withstand today’s changes, especially those of the rising generation Y and Z, and develop with them. The digital natives think differently and can no longer be enthusiastic about the tried and tested methods, both as customers and as employees.
So how can companies shape their (digital) future?
With the help of the target group that will shape exactly this future. Digital natives can use their skills to identify potential and support companies in meeting the digital future. By connecting both sides, Digital Natives can actively shape the economy and society of tomorrow together with organizations.
Through practical relevance and the application of theoretical know-how, students are offered a better education and develop their potential for innovative and creative thinking exactly where it is most urgently needed. To this end, we have set ourselves four specific goals, which we are actively pursuing with our start-up.
1. Enabling Practical Education
We bring entrepreneurial and social challenges directly into our studies and thus offer students the opportunity to directly experience the practice based on real problems and to contribute themselves. Only in this way can students acquire their knowledge and experience. No case study, no moot court. Real experience. Location-independent. Freely accessible for everyone!
An evolution of education that brings added value to all sides!
2. Accelerate innovation
Companies and organizations need new approaches and ways of thinking to keep their finger on the pulse in an ever faster changing world. Through the direct input of high potentials, digital natives and thus one of the most relevant target groups of the future to real challenges, it is possible to identify potentials and meet the (digital) future.
3. To end the War for Talents
The increasing battle for talent is not only damaging employers. Due to the flood of offers, students often have little chance to look behind the scenes and make a well-founded career choice.
Employers and students must have the opportunity to approach content-related projects. We enable the rapprochement of both sides based on common skills and values.
4. Shaping the future
Young people rarely have the opportunity to get involved in socially or economically relevant topics of large companies or organizations. They lack a bridge, a platform – in short: suitable framework conditions to bring both sides together. We create these framework conditions to help shape the future together with all sides.
How do we intend to achieve these goals? Quite simply! With the help of our platform!
In cooperation with the organizations, we put their challenge on our platform online. All students can access it and take up this challenge.
As lone fighters or in interdisciplinary teams, they can develop future-oriented and innovative approaches and solutions and fight for victory and prize money at the same time. Each of these challenges deals with a completely different set of issues, both social and economic.
To get a more detailed idea of the challenges, we have described the course of the University Battles Challenges in the last few articles. Have a look!
Recap University Battle 2018 – LINK
Frankfurter Allgemeine Zeitung Challenge Recap 2018 – LINK
MerckChallenge Recap 2018 – LINK