The “Innovate2030 – Digital Natives for a Sustainable Future”-Challenge is a pan-European innovation competition, which is run in cooperation with Peter Altmaier, Federal Minister for Economic Affairs and Energy, and Dirk Messner, President of the Federal Environment Agency, in which the Digital Generation is invited to come up with new (digital) innovations in cooperation with established companies and organizations.

be a part


The Project

Together with Peter Altmaier (CDU), German lawyer and Federal Minister for Economic Affairs and Energy and Dirk Messner, President of the Federal Environment Agency, we are running the pan-European Innovate2030 project row. Every six months, we will launch a new edition of the Innovate2030 Challenge, each focusing on a specific set of the SDGs.

In our daily actions we rely heavily on the use of the natural environment and resources in a way which is destroying our planet. Therefore, we must change the way we produce and consume things rapidly in all areas of life, which is why the first project of the row is oriented on the 12th SDG: “Ensure sustainable consumption and production patterns“

Part of the EU-Strategy on achieving the SDGs is the engagement of the civil society and other stakeholders – So, no matter if you are a student, start-up, researcher, or young professional, bring in your individual expertise and spirit to innovate concepts and new ideas for a secured future in which consumption and production is sustainable!  The key questions of the Innovate2030-Challenge are:  

  • What will sustainable consumption and production look like in the future and what changes can be identified? 
  • How can digital technologies help develop innovative solutions for our society?  

20,000 € prize pool + promotion of further implementation + chance for further cooperation with use case partners + 1,000€ Social Media prize + certificates

Use Cases

Together with our partners, we identified 8 different Use Cases based on the key questions of the challenge. You can choose between these real-life problems, apply your knowledge in practice and develop digital solutions that will benefit our society.


Barcamp Sessions

Keynote by Prof. Dr. Dirk Messner

Final Event

Social Wall #INNOVATE2030


Impact Week is a non-profit program that fosters innovation, entrepreneurship, and intercultural exchange through Design Thinking.

With individual coaching and mentoring during the elaboration phase of the Innovate2030-Challenge, Impact Week will support the finalists to take their ideas and approaches to the next level.

A big part of Bechtle’s Vision 2030 is the motto “IT is our passion” and thus they are striving to support people like the Innovate2030 participants to accomplish future-oriented IT solutions.

With individual technical coaching and support during the elaboration phase of the Innovate2030-Challenge, Bechtle will support the finalists in order to deliver technical innovations.

Media - Press

Are you a journalist and would like to report on the Innovate2030 project?

You are welcome to download the project’s Social Media Kit and use the content available in it.

more information about the INNOVATE2030-Challenge