„How can we detect, prevent and eliminate air pollu-tants to make home a safer space for consumers?“
With this Key Question tesa came to us, trusted our expertise and within two months we came back with answers.
Executive Summary
When B2C meets innovation
About tesa
Getting to know our client and setting up the goals
With 4,900 employees allocated in more than 100 countries, tesa is a global, innovative front-runner of self-adhesive solu-tions in two main markets: direct industry and trade markets. Among others, trade markets includes “General Industrial Mar-kets” and “Consumer and Craftsmen (C&C)”.The C&C business has been served for decades with all kinds of adhesives tapes and the iconic brand position of „tesa“ has been achieved not only in Germany.The portfolio has already been successfully extended to so-lutions well exceeding the adhesive tapes solution. Therefore, from user perception, tesa does not only stand for adhesives but for clever, reliable and high quality solutions helping to improve, decorate, arrange & protect homes and to achieve better results at work and in daily life.Wanting to further extend and grow their solutions portfolio and brand promise around pro-tection, the company was looking for innovative solutions that not only facilitate consumers’ daily life but that also make them feel good and safer at home.
Results
By tapping into the immense interdisciplinary knowledge of architects, physicians, scientists and engineers and sup-porting their journey to develop and communicate their ideas, we were able to establish a community of collaborating innovators.
70
Partcipants
generated
32
Submissions
19
Countries
taking part
6
Final Teams
3
Projects accelerated
Our strategy
Ensuring success by setting the pillars
To encourage quality contributions, the partcipants were not only rewarded with a variety of incentives, such as a 7,500€ prize pool, job and cooperation opportunities and the chance to win tesa as a long term partner. We also made sure the Challenge framework specifically targeted tesas needs trhough an individually customized setup.
The Challenge
The Challenge started and so did our scouting process. We tracked down the most promising High Potentials amongst our network of Students, Young Professionals, Researchers and Start Ups cover-ing a large and diverse variety of disciplines to ensure a broad spectrum of expertise. The project was split into different phases.
Qualification Phase
February 4 – April 6, 2021
Free Workshops
February 25 & March 09, 2021
Interview Phase
April 26 & 27, 2021
Calling the Finalists
April 29, 2021
Elaboration Phase
April 29 – June 07, 2021
Announcement of the winners
June 07, 2021
To enhance understanding of possibilities to innovate, we developed six tracks according to the Key Questions, that were proposed to the participants. The tracks could also be combined while elaborating innovative approaches.
PREVENT
DETECT
REMOVE
EDUCATE
CREATIVITY
Submission criteria
We set different criteria the submitted ideas should reach.
Industrial Solutions
Sustainable
Innovative Technology
Consumer Empowerment
Comprehensive Solution
Challenge Reviews/What participants say
”Es lohnt sich die Augen offen zu halten für Neues, denn diese Challenge hat mir viele Softskills beigebracht, die man so in der Universität nicht lernen kann und ungemein wichtig für den beruflichen Werdegang sind.
Tim RabeFinalist, Wirtschaftsingenieur Student
The winners
Finalists were selected by a jury of experts based on the following criteria
- Innovativeness of the solution (25%)
- Business potential (25%)
- Integration of Tesa product (30%)
- Team complementarity (20%)
UbreatheX
UbreatheX is a plant-based air purifier that eliminates dust pollution and captures gaseous & biological pollutants from the house. With Its patent pending ‘Breathing roots’ technology, UbreatheX absorbs the air from the surrounding and pass it through the soil of the plant and then through a UV chamber to destroy toxins. UbreatheX also provide biophilic benefits such as support cognitive function, physical health, and psychological well-being.
Solaga
The use of climate friendly and mobile air cleaners equipped with algae (so called Alwes©) can reduce air pollution under the limits without wasting energy with an odd machine. Alwes, a wall decor , reduces the CO2 footprint instead. It includes an algae mat behind a glass which is supplied with water from a backside tank. The algae slightly warm up the air going out on top generating suction for incoming air. They survive for 0,5-1 year and are replaced via subscription.
InCleair™
The InCleair™ Ecosystem identifies air pollution sources using real-time pollutant data from its sensors deployed in different rooms. It then determines multiple options to prevent & remove them beyond using only purifiers e.g. “Hang wet towel in the bedroom to increase humidity”, “Vacuum bedroom floor”, “Turn on house air exchange” etc. and communicates it to the user using its mobile app. The ecosystem can be expanded by connecting certain 3rd party IoT-enabled devices e.g. air exchange thermostat. Without the user creating special automations, the ecosystem controls these devices to tackle air pollutants across the home better than using multiple standalone air purifiers in different rooms
Plan your Success Story!
- Explore where and how your busniess can accelerate innovation and profit from it
- Get to know our platform, how it works and how it can meet your needs
- Get a White Lable Demo for your Challenge
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